J.K. Rowlings announced the launch of Pottermore, her online reading experience a few months ago.
Rowlings said Pottermore will be built, in part, by the reader. The elements of Pottermore are inspired by Rowling’s Harry Potter books and the site will be the exclusive place to buy e-books and more. Rowling said she will be sharing information about Harry Potter’s world she’s been hoarding for years.
Pottermore is currently in Beta Test and all pages are only available to the one million fans who are part of the test. The site was supposed to complete beta testing in October 2011, but they decided to continue the test and open registration when they’re confident Pottermore is the best it can be. You can get a look at the site and read about what’s happening on the Pottermore Insider page.